{"product_id":"laro-x-koh-i-noor-signature-toothbrush","title":"Laro x Koh-I-Noor Signature Toothbrush","description":"\u003cp data-start=\"527\" data-end=\"568\"\u003e\u003cstrong data-start=\"527\" data-end=\"568\"\u003eA sustainable toothbrush, reimagined.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"570\" data-end=\"823\"\u003eHandcrafted in Italy in collaboration with heritage design house Koh-i-Noor, the Laro × Koh-i-Noor Signature Toothbrush is an eco-friendly, ultra-soft toothbrush with natural fibres designed to elevate your daily oral care ritual while supporting enamel and gum health.\u003c\/p\u003e\n\u003cp data-start=\"825\" data-end=\"1134\"\u003eIts sculptural handle is made from Mazzucchelli’s M49 Bioplastic - a bio-based, biodegradable material derived from cellulose acetate and plant-based plasticisers. Designed to replace fossil-based plastics, it offers the durability and beauty of traditional acetate with a lighter environmental footprint.\u003c\/p\u003e\n\u003cp data-start=\"1136\" data-end=\"1283\"\u003eFinished in a classic tortoiseshell, each toothbrush is polished by hand and made to last; a considered alternative to disposable plastic brushes.\u003c\/p\u003e\n\u003cp data-start=\"1285\" data-end=\"1543\"\u003eThe ultra-soft, natural bristles provide a gentle yet effective clean, helping to protect enamel, support gum health and maintain a balanced oral microbiome. By returning to natural materials, we prioritise comfort, performance and long-term oral health.\u003c\/p\u003e\n\u003cp data-start=\"1545\" data-end=\"1565\"\u003e\u003cstrong data-start=\"1545\" data-end=\"1565\"\u003eWhy this matters\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1567\" data-end=\"1835\"\u003eMost toothbrushes are made from single-use plastic and designed to be thrown away. This one isn’t.\u003c\/p\u003e\n\u003cp data-start=\"1567\" data-end=\"1835\"\u003eBy choosing a sustainable toothbrush made from biodegradable materials, you’re investing in a lower-impact alternative - without compromising on performance or design.\u003c\/p\u003e","brand":"Laro London","offers":[{"title":"Default Title","offer_id":57538651291992,"sku":"LARO103","price":18.29,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0994\/9193\/8648\/files\/Laro_Toothbrush_Packshot.jpg?v=1781904857","url":"https:\/\/shopthroughthewindow.com\/products\/laro-x-koh-i-noor-signature-toothbrush","provider":"Through the window","version":"1.0","type":"link"}